Researcher Q & A: Researcher Examines How Message Framing and Emotions Effect Screening Decisions

William Klein, PhD, is the Associate Director of the Behavioral Research Program at the National Cancer Institute. In the spring of 2007, as an assistant professor at the University of Pittsburgh, Dr. Klein received a grant from the Prevent Cancer Foundation. His research looked at how health messages are framed and the role of emotions in medical decision making. For example, are health messages more successful if they focus on the losses from not screening ...
